Project Description
Azimuth Management Consultancy
Azimuth Management Consultancy helps businesses achieve turnaround and high growth.
Tim Dewing, Managing Director, has turned to Ed Probert for legal support for over 14 years.
He says: “I have worked with a number of commercial lawyers over the years and Ed Probert breaks the mould. He is completely different from most lawyers in a number of ways.
“The first is that Ed Probert can do both words and numbers. Many lawyers are not highly numerate, but Ed has a brilliant grasp of business finances. He understands the fine detail of the figures and that is a real plus point as of course business is ultimately about money.
“The second area where Ed stands out is that he has a phenomenal depth and breadth of experience, which he brings to bear. Because he has worked across so many businesses over many years, he has seen most of the tricks and the problems that arise. This means that when a particular problem crops up, Ed is able to cut right through it and knows exactly what to do.
“You always feel that he gets right to the nub of any issue incredibly fast.
This means you can avoid a lot of the unnecessary complexity many commercial lawyers create. With Ed Probert, everything is always simple, straightforward and honest. Some lawyers will try to be clever and add clauses to contracts which they think are to your advantage. When this is done without a clear understanding of the overall picture, this can end up aggravating the other side. This is counter-productive when you are putting together a contract with a business partner or client with whom you have a good relationship. Ed understands this and brings emotional intelligence to the process as well as commercial acumen. He understands people as well as business.
Thirdly, Ed Probert is outstandingly intelligent. He has a brilliant mind and we often turn to Ed for a second opinion on something, just because we value his thinking so highly. If we can’t work something out, Ed is the first person we turn to. Having Ed Probert on your team as your commercial lawyer means you have a safety net always there for you.”