The planned new legislation of the Digital Economy Bill will give greater weight to the ICO’s code of practice for direct marketing.  The ICO has published a code for direct marketing organisations for several years now and it is not expected that this will be revised in the foreseeable future. The current code will however be given additional weight and businesses which employ direct marketing techniques should check that they are fully complying with the code. The ICO published the latest version of its code of practice earlier this year and this can be found here.

If you would like advice on how your organisation can start preparing for the new data protection legislation, please contact Tracey Wakelam at Exeter solicitors covering Devon, Cornwall and the rest of the UK.